SEO and Optimization for Small Business

Do you need SEO?

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. More and more people are doing online searches for things they need locally. You want your business to show up at the top of the results.

If you have a website and aren’t doing any SEO, you are missing out on potential customers. There are many ways to optimize a site, but this guide focuses on the basics; which is a good place to start. Understanding the latest trends and utilizing tried but true techniques will help you rank higher on Google and bring in more traffic.

Is your business location-dependent?

As a business owner, you may feel overwhelmed if you think that you need to manage SEO optimization for your website. I totally get it. SEO can be a scary thing for small businesses. You are already trying to keep on top of your site, all marketing activities, and every social media campaign. And now you also have to worry about SEO. As if you didn’t have enough going on! To be honest, you don’t need to worry about SEO first — you need to optimize you website. There’s a big difference! If you’re not sure what I mean by that, read on…

What is a local SEO strategy?

Did you know 72% of small businesses have a website, but only 50% of them are optimized for local searches? That’s crazy!

Local SEO is a strategy that aims to optimize your website for local customers. It can be particularly effective if you’re a brick-and-mortar business, as it will make your company more visible to people looking for businesses in their area.

Local SEO generally involves:

  • Optimizing your website copy
  • Improving your NAP (name, address and phone number) consistency across all local listings
  • Adding relevant keywords and categories to those listings
  • Improving your physical location’s visibility on Google Maps

Where does optimization come in?

You can rely on local SEO to drive customers in your doors, but you should still make sure that your site is optimized for online marketing success. Google also likes it when sites have lots of information about different types of businesses so they can offer users more relevant results. This means having lots of pages with unique content on them and adding new ones regularly so they don’t get stale or irrelevant over time.

With a well-designed site, it’s easier to attract customers and rank higher in search engines. But most importantly, you’re ready to convert visitors. There should be no confusion over which business or service you provide, where you are located and how people can contact you.

If you are a small business that depends on local clients, your website and search engine optimization strategy should match.

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